CurrentAs of Oct 23, 2026 · 10:00 AM ET$3,469.31 spent · 2,528 link clicks · 25 tour requests

Acelero Learning · Clark County

Paid Social Pilot

A 19-week Meta test across 11 centers to see if Facebook can fill enrollment gaps in a measurable way.

Data range:Sept 22 – Oct 23, 2026·Pilot runs through Jan 31, 2027

$9,000 media budget$14,000 total investmentParents 18–35, kids 0–5Optimized for link clicksDecision: Feb 2027

What a family goes through

Pilot to date, Sept 22 – Oct 23 (Ads Manager, 9:56 AM ET) · $3,469.31 spent · tour requests through Oct 23

Step 1 · Sees the ad

409,234

Impressions

Step 2 · Taps the ad

2,528

Link clicks

0.62% of previous step

Step 3 · Page loads

2,050

Landing page views

81.09% of previous step

Step 4 · Fills out the form

Tour requests

1.22% of previous step

Layer 1 · Link clicks

2,528

clicks through Oct 23

floor · 5,10050%

mid · 5,95042%

stretch · 6,55039%

Cost per click $1.37 so far, at the Stretch goal. Goal: $1.75 Floor, $1.51 Mid, $1.37 Stretch. Pace: 2,637/mo, ahead of all tiers.

Layer 2 · Tour requests

form submissions through Oct 23

floor · 5050%

mid · 10025%

stretch · 15017%

Cost per form $145.60 so far, between Floor and Mid. Goal: $180 Floor, $90 Mid, $60 Stretch. Pace: 25/mo. Cost per form uses the 22 forms in the Meta report.

Tour requests by pilot week

Wk 1

Wk 2

Wk 3

Wk 4

Week 5 (Oct 20–Oct 26) is still in progress and is not shown here yet.

How to reach out

13 Email12 Phone

Weekly comparison

Spend, tour requests and cost per inquiry for each pilot week · spend to date $3,469.31 ($3,203.14 reported through Oct 18 + $266.17 so far in week 5).

Week	Dates	Spend	Inquiries	Cost per inquiry	vs prior week
Week 1	Sep 22–Sep 28	$1,075.92	7	$153.70	—
Week 2	Sep 29–Oct 5	$1,357.83	6	$226.30	Up 47%
Week 3	Oct 6–Oct 12	$403.23	5	$80.65	Down 64%
Week 4	Oct 13–Oct 19	$366.16	4	$91.54	Up 14%
Week 5In progress	Oct 20–Oct 26	$266.17	2	$133.09	Up 45%

Weeks 1–4 use the Oct 19 Meta report (week 4 is Oct 13–18, 6 days). Week 5 spend $266.17 was read from Ads Manager on Oct 23 and is still running.

Week 5 estimate · in progress

Oct 20–Oct 26 · Spend is the Ads Manager figure as of Oct 23. Add link clicks to estimate costs before the weekly report.

Spend so far ($)Link clicks so far

Inquiries (form sheet)

Est. cost per click

—

Est. cost per inquiry

$133.09

Saved in this browser only. Goals: $180 Floor, $90 Mid, $60 Stretch per inquiry.

Creative performance

Open in Motion ↗

From Motion, ranked by spend. Click and hook scores are Motion's 0–100 ratings.

Video

#1 · Instagram

Cost Reveal Video (Beige)

Spend

$1,653.72

Link clicks

~1,067

Link CTR

0.81%

Cost per click

$1.55

Click score65

Hook score60

131,292 impressions · $12.60 CPM · 17.9% thumbstop

Image

#2 · Facebook + Instagram

Cost Reveal Photo

Spend

$1,291.82

Link clicks

~986

Link CTR

0.49%

Cost per click

$1.31

Click score41

Hook score—

200,977 impressions · $6.43 CPM · 0.0% thumbstop

Image

#3 · Facebook + Instagram

Six Weeks · Nevada Hook (Lavender)

Spend

$388.89

Link clicks

~393

Link CTR

0.62%

Cost per click

$0.99

Click score55

Hook score—

63,152 impressions · $6.16 CPM · 0.5% thumbstop

Motion shows 0 leads because tour requests come from the landing page form, not Meta. Link clicks are estimated from spend ÷ cost per click.

Week by week detail

Metric	Week 1 Sep 22–28	Week 2 Sep 29–Oct 5	Week 3 Oct 6–12	Week 4 Oct 13–18*
Amount spent	$1,075.92	$1,357.83	$403.23	$366.16
Impressions	59,305	185,081	47,341	84,596
CPM	$18.14	$7.34	$8.52	$4.33
Link clicks	616	993	304	429
Link CTR	1.04%	0.54%	0.64%	0.51%
Cost per link click	$1.75	$1.37	$1.33	$0.85
Landing page views	553	749	245	361
Page load rate	90%	75%	81%	84%
Form submissions	7	6	5	4
Cost per form	$153.70	$226.31	$80.65	$91.54

All tour requests (25)

Every submission through Oct 23, 12:22 AM.

Date	Parent	Week	Contact by
Oct 23, 12:22 AM	Cynthia C.	5	Email
Oct 20, 7:10 PM	Rosie Y.	5	Email
Oct 19, 3:46 PM	Jasmine B.	4	Phone
Oct 17, 1:18 PM	Vencecea R.	4	Email
Oct 15, 10:34 PM	Ashley F.	4	Phone
Oct 15, 1:11 AM	Milagros H.	4	Email
Oct 14, 7:32 PM	Alondra S.	4	Phone
Oct 12, 7:18 PM	Janet M.	3	Email
Oct 12, 5:41 PM	Keeley J.	3	Phone
Oct 12, 1:50 AM	Naimah M.	3	Phone
Oct 11, 11:24 PM	Tanile M.	3	Phone
Oct 10, 5:31 PM	Jazaree T.	3	Email
Oct 2, 9:27 AM	Lavoris A.	2	Email
Oct 1, 7:25 PM	Torianna C.	2	Phone
Oct 1, 5:38 PM	Harrianna J.	2	Email
Oct 1, 4:40 PM	Rayven O.	2	Email
Sep 29, 6:52 PM	Alexia M.	2	Phone
Sep 29, 1:38 AM	Paris O.	2	Phone
Sep 27, 8:14 PM	I-Ching C.	1	Phone
Sep 26, 6:42 PM	Shayna H.	1	Email
Sep 25, 10:24 PM	Janette C.	1	Email
Sep 25, 12:58 PM	Mildred Z.	1	Phone
Sep 25, 12:50 PM	Alexis S.	1	Email
Sep 23, 10:25 PM	Abeera R.	1	Phone
Sep 23, 11:21 AM	Leslie H.	1	Email

Sources: Meta Ads Manager weekly reports; form responses, internal test entries excluded. Prepared by Marketing Team.